Montreal, May 6, 2026
Entreprendre ici is proud to announce a new strategic partnership with La Presse, one of the most influential and consulted media in Quebec. This collaboration aims to concretely support the entrepreneurs assisted by Entreprendre ici by facilitating their access to effective, accessible, and tailored digital advertising solutions.
Founded on values of journalistic rigor, innovation, and commitment to Quebec society, La Presse is recognized for the quality of its information and the strength of its digital ecosystem. Thanks to Atelier Direct, its self-service advertising platform, La Presse allows local businesses to easily launch targeted advertising campaigns in a credible and highly reputable environment.
As part of this partnership, entrepreneurs supported by Entreprendre ici will benefit from exclusive advantages to develop their visibility and accelerate their growth:
10% discount at all times on their advertising campaigns with the promo code ICI10.
Access to specialized newsletters in digital marketing, including content tailored to their industry
Simplified support towards professional advertising tools
With Atelier Direct, entrepreneurs can launch an advertising campaign with a minimum budget of $500, use precise geolocation parameters, and target one of the 16 interest audiences offered by La Presse. This flexibility allows businesses to effectively reach their target customers at the right time and in the right context.
"This partnership with La Presse fully aligns with our mission: to provide entrepreneurs with concrete and accessible tools to maximize their impact and visibility," emphasizes Ibrahim Kabore, general director at Entreprendre ici.
How to take advantage of it?
- Create an account on the Atelier Direct platform: https://atelier-direct.lapresse.ca/sign-up/with-email
- Launch an advertising campaign and apply the promo code ICI10 at the time of booking
Thanks to this collaboration, Entreprendre ici and La Presse combine their expertise to give a stronger voice to local entrepreneurs and support local economic development.